Isetan Shinjuku Store Main building ISETAN JAPAN SENSES “Mutsumi no Bi”

Representative: Yasuko Sato / Pranks
Exhibition place: Tokyo · Shinjuku
Exhibition period: December 2015 – January 2016
Creative Direction: Yasuko Sato / Pranks
Direction, Artist: Nicolas Buffe
Design: Itaya Masaki / Pranks
Construction: Kokusai Soushoku, Tansei display, Mari · Art
Client: Isetan Mitsukoshi

“Mitsukoshi Isetan Japan Senses. The tour of the Seven Gods of Fortune. Let’s Make laugh sullen Daruma !”
New Year campaign
December 2015 – January 2016
Nihonbashi Mitsukoshi main store main building · new building
Isetan Shinjuku store main building · men’s pavilion, Ginza Mitsukoshi
The campaign is also deployed in other Mitsukoshi Isetan Group stores.

Cafe and amusement zone in Isetan Shinjuku Store Main Building, 6th Floor
January 3rd (Sun) – 11th (Monday) 2016